Posted by Brad Maniscalco on 1/29/2014 to Primal 2
“Live Easy and Minimal” .
It’s on our shirts, it’s on our stickers and by simply visiting our blog,
you have probably seen this quotation multiple times as you navigated our
website. Maybe some of you understand
our reasoning behind this motto, or maybe some of you have glanced at it
without even thinking twice.
So sit back and let me enlighten you. The reasoning behind Live Easy and Minimal is
pretty self explanatory, but why would a shoe company base their entire process
In today’s world, people have become obsessed with the
latest inventions and technological advances (Hey, let’s camp out for 3 days
outside of Best Buy waiting for a new IPhone!?!?!)
Television, word of mouth, and the Internet fills our brains
with advertisements and news about “innovations” and often times we buy into
them because “experts say it works” or because our friends and family members
swear by it. Other times the extent of
research we do on these products we buy is simply reading one or two positive
reviews on Yelp or Amazon. Take
Moonshoes for example, who the hell ever thought those were a good idea?
Our feet are like the Chuck Norris’s of our bodies. They can handle shit. They don’t need any special “orthotics” or
“gel cushions” to help them get through the day, and if we never evolved into
the sensitive yuppies we have become, we wouldn’t think twice about sprinting
through a gravel pit. With that being
said, Lems strives to bring us back to the bad asses our ancestors used to be by
using a shoe that only has the bare essentials.
The Egoscue Method
takes the same approach to chronic pain.
Toss those meds and pain relievers down the drain, because just like
Egoscue says, your design isn’t flawed, your posture is. The Egoscue Method is comprised
of a series of personalized stretches and gentle exercises that are designed to
help realign one's posture and help restore physical ability.
Chris Kussof, the Director at Egoscue Orange County has not
only transformed his body but has helped numerous clients alleviate mental,
physical, and emotional pains. Not only
does Chris and his staff kick pain’s butt, but he and his staff do it wearing
none other than Lems Shoes. Check out
the newsletter below to learn more about Egoscue and how Lems’ has helped
Chris’ staff and patients.
We Love Lems Shoes
Lems Shoes are designed with both proper fit and function in mind, serving as very beneficial minimalist shoes. Allowing the foot to keep its natural shape while providing enough room for the toes to wiggle is what makes Lems our shoes of choice at The Orange County Egoscue Clinic. The flexible design allows for full-range of movement without the addition of added material or gimmicks. Our team was given the opportunity to try Lems Shoes, and we couldn't be happier with our experiences.
"I have been a fan of Lems Shoes for years. Also being a huge fan of Vibram FiveFingers, I wanted to find a pair of shoes that would give me the same free feel. I still have my first pair of Lems from four years ago! The build quality is great, and they seem to get even more comfortable with age. I do all my activities in the shoes -- yoga, running, and hiking. I want to thank Lems for making such an awesome shoe!"
- Chris Kussoff
"My Lems (Primal 2) are super comfortable for walking, running, and working out. I like to wear them loose, and I feel like I have free range of motion in my feet and ankles. I love that I still feel the minimal support needed and have more connection to the ground."
"As a free-spirited dancer who prefers being barefoot, I am proud to say that I have found comfort and stability in Lems Shoes. I ordered the "Womens' Primal 2 Black" style (which is vegan-friendly), and was immediately drawn to the intricate, yet simple and flexible design. The fit is unlike any shoe I've ever worn, providing enough room for my toes to spread and flex inside the front portion of the shoe. I've found that these shoes are perfect for walking, jogging, hiking, and even dancing, all the while allowing my feet to feel rooted to the earth. My feet never feel restricted inside Lems Shoes, but the quality material provides enough support to make me feel comfortable walking on rocky terrain. Whether I am taking a long walk with my dog, making a quick trip to the market, or instructing a fitness class at work, Lems Shoes are my first choice for both comfort and function.
If you would like to learn more about Egoscue Methods, find a clinic in your area, or even get a free posture evaluation please visit, www.egoscue.com