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“Live Easy and Minimal” . It’s on our shirts, it’s on our stickers and by simply visting our blog, you have probably seen this quotation multiple times as you navigated our website. Maybe some of you understand our reasoning behind this motto, or maybe some of you have glanced at it without even thinking twice.
So sit back and let me enlighten you. The reasoning behind Live Easy and Minimal is pretty self explanatory, but why would a shoe company base their entire process around it?
In today’s world, people have become obsessed with the latest inventions and technological advances (Hey, let’s camp out for 3 days outside of Best Buy waiting for a new IPhone!?!?!)
Television, word of mouth, and the Internet fills our brains with advertisements and news about “innovations” and often times we buy into them because “experts say it works” or because our friends and family members swear by it. Other times the extent of research we do on these products we buy is simply reading one or two positive reviews on Yelp or Amazon. Take Moonshoes for example, who the hell ever thought those were a good idea?
Our feet are like the Chuck Norris’s of our bodies. They can handle shit. They don’t need any special “orthotics” or “gel cushions” to help them get through the day, and if we never evolved into the sensitive yuppies we have become, we wouldn’t think twice about sprinting through a gravel pit. With that being said, Lems strives to bring us back to the bad asses our ancestors used to be by using a shoe that only has the bare essentials.
The Egoscue Method takes the same approach to chronic pain. Toss those meds and pain relievers down the drain, because just like Egoscue says, your design isn’t flawed, your posture is. The Egoscue Method is comprised of a series of personalized stretches and gentle exercises that are designed to help realign one's posture and help restore physical ability.
Chris Kussof, the Director at Egoscue Orange County has not only transformed his body but has helped numerous clients alleviate mental, physical, and emotional pains. Not only does Chris and his staff kick pain’s butt, but he and his staff do it wearing none other than Lems Shoes. Check out the newsletter below to learn more about Egoscue and how Lems’ has helped Chris’ staff and patients.